Board-level thinking. Ground-level action.
Strategy, pricing, forecasting, negotiation, partnerships, major accounts and coaching. I work comfortably at leadership level and directly with the people responsible for buying and delivering the service.
Commercial Director · Sales & Growth · Strategic Partnerships
Commercialgrowth.Built forwhat’s next.
I turn complex technology into clear customer value, then build the relationships, proposition and commercial momentum that move it into the market.
25+YEARS CONNECTING
CAPABILITY TO MARKET
CAPABILITY TO MARKET
80+Feature-film contracts won during my time at Molinare
3×UK revenue growth helped achieve at Final Frame
£10m+Current combined post-production and VFX opportunity pipeline
8People in the UK operation I led at Final Frame
Prepared for Atelier 11
International growth across worlds, formats and markets.
International businessUK, US and international market development, distributor partnerships, studio relationships and senior commercial negotiation.
Cross-format thinkingCommercial models spanning film, television, immersive technology, rights, digital merchandising, brand partnerships and audience engagement.
Technology fluencyA career from Unix systems and interactive media through digital cinema, SaaS, virtual production, real-time technology and AI-enabled workflows.
Revenue proofMore than 80 feature-film contracts, a significant role in tripling Final Frame's UK revenues and multimillion-pound opportunity pipelines.
Fast fit check
What do you need?
Different businesses enter the conversation from different places. The connecting thread is commercial leadership grounded in a practical understanding of the product, the customer and the market.
01
Build a sharper commercial engine.
Go-to-market strategy, positioning, pipeline discipline, strategic accounts and hands-on leadership of focused sales teams. I bring commercial direction without losing contact with customers or delivery.
Built across eras
The signal path.
From Unix systems and national interactive services to digital cinema, large-format film, production SaaS and AI. Select a chapter to see what each period added.
Where it all started
Why me, now
Three fluencies. One leader.
The strongest opportunities sit between disciplines. That is where I have spent my career, making the technical understandable, the creative commercially viable and the commercial operationally real.
Fluent enough to find the value.
My foundations include Unix, SQL, relational databases, automated reporting and interactive systems. That technical curiosity continued through digital media, SaaS and AI.
Trusted in high-stakes production.
More than two decades across film, television, VFX, post-production and production technology, with an understanding of creative priorities, delivery pressure and reputational risk.
Selected proof
Not one lane.
A career shaped by market changes: building new services, introducing brands, joining complementary capabilities and helping customers adopt technology they can actually use.
Led X2X into dailies and feature-film post, launched its TV drama facility and won digital dailies for Ridley Scott’s Napoleon.
Helped triple UK revenues at Final Frame.
Led the UK operation and commercialised a complete large-format film service.
Created and implemented go-to-market propositions spanning sound, picture, VFX, stages, virtual production and immersive technology.
Won more than 80 feature-film contracts at Molinare.
Led film sales across the UK and US, covering targets, pipeline, pricing, forecasting and negotiation.
Developing AI-assisted commercial intelligence through ADS and advising HYRON on market development for AI-enabled VFX.
The aim is practical: make organisational knowledge usable, recognise opportunity earlier and help people make better commercial decisions.
Contemporary evidence
The work, in print.
Original trade-publication pages from the period. Select any image to open the full page.
Historical first claims are used only where explicitly supported by the contemporary publication shown. Pipeline figures describe opportunities, not booked or recognised revenue.
Commercial leadership for changing markets
Let’s turn capability into momentum.
Open to senior commercial leadership, strategic partnerships and go-to-market opportunities across creative industries, technology and AI-enabled business transformation.